Power Hour Webinar

October 2019: Basics of Corporatization

Moderators: Howard B. Fleishon, MD, MMM, FACR & Robert S Pyatt, Jr., MD, FACR
Faculty: Catherine Everett, MD, MBA, FACR, Lawrence R. Muroff, MD, FACR & Daniel A. Ortiz, MD

Description: Corporatization. What is it? How will it affect my job, my future career opportunities, and my employment benefits? What about alternative MSOs? Corporatization seems to be a hot topic on the forefront of radiologists’ minds. We’ve invited Drs. Catherine Everett, Larry Muroff, and Dan Ortiz to discuss the implications of corporatization and how it may impact radiology. Includes 30 minutes just for audience Q&A!

Recorded Webinar

See what participants are saying!

“Great overview of state of corporation in radiology.”

“Interesting and different perspectives about corporatization and commodization of radiology. “

“I am a senior resident who will be entering the workforce soon. This was a very informative discussion on the basics corporatization, much of which I knew little about.”

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Key Takeaways

  • Dr. Muroff - All national radiology entities/practices are not identical. If you are contemplating joining one, make sure that you understand what it can do for you and/or do to you.
  • Dr. Everett - Use your head….not your feelings. Evaluate, evaluate…..change is the norm.
  • Dr. Ortiz - Be mindful of steep partner gradients and “climbs”.

Faculty Bios


Catherine Everett MD MBA FACR is president of Coastal Radiology, a private practice radiology group in New Bern, NC; which joined Radiology Partners in 2016. Catherine is a summa cum laude undergraduate of Duke University, graduate of UNC School of Medicine with radiology residency and fellowship at NC Memorial Hospital, and a graduate of Yale SOM. Catherine is active in the American College of Radiology, currently serving on the national Council Steering Committee, and as chair of the Economic Committee of the General, Small, Rural and Emergency Commission. She is also a board member of the American Association of Women Radiologists. Catherine enjoys water skiing and wakeboarding, CrossFit, gardening, and her granddaughter Betsy.

Lawrence R. Muroff, MD, FACR is the immediate past CEO & President of Imaging Consultants, Inc., providers of consulting services to radiologists, hospitals, and corporations. He is also an Adjunct Clinical Professor of Radiology at the University of Florida and the University of South Florida Colleges of Medicine. For 20 years he was a member of a 45+ radiologist practice where he held several leadership positions, including serving as president.

Dr. Muroff is an honors graduate of Dartmouth College and Harvard Medical School, a member of Phi Beta Kappa and Alpha Omega Alpha, and a recipient of the Gold Medal of both the Florida Radiological Society and the American College of Radiology. Dr. Muroff is listed in Who's Who in America and Who's Who in the World. He is also listed in the publication, The Best Doctors in America 2000. His radiology socio-economic expertise and his educational expertise were recognized in separate cover stories in Diagnostic Imaging; similarly he was featured in a cover story in Imaging Economics. Dr. Muroff was designated by Aunt Minnie as Radiology’s Most Effective Educator: 2010, and was awarded the 2016-2017 Distinguished Career Achievement Award by Dartmouth Medical School. Dr. Muroff has served as president of several national and regional imaging organizations; he is an inaugural member of the Board of both the ACR’s Radiology Leadership Institute and the Neiman Health Policy Institute; he has authored more than 80 scientific and socio-economic articles; and he has presented over 1100 invited lectures throughout the United States and Europe.

Daniel A. Ortiz, MD is a first year private practice musculoskeletal and general radiologist with Summit Radiology Services, P.C. in northern Georgia. As a result of his undergraduate education at University of Texas at Austin, Daniel is a lifelong Longhorn. He continued on to attend medical school at the University of Texas Medical Branch. After internships in medicine and surgery at Penn State Hershey Medical Center and UTMB, respectively, he continued on to residency training at Eastern Virginia Medical School. He completed training as a musculoskeletal imaging fellow at the University of California San Diego. His involvement in the ACR includes serving as the immediate past chair of the resident and fellow section and membership in the council steering committee, college nominating committee, general small emergency and rural commission's economics committee, and commission on leadership and practice development. 

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