2022 Practice Leaders Forum: Attendee Information

This year's meeting promises to be a truly rewarding educational experience, built specifically to help radiology professionals incorporate the most sought-after business strategies into their practice environment.

This page has the important information you need to make your meeting a complete success. The pages within this section will be updated throughout the meeting, so please check back regularly for updates and refer back to these pages for specific links and other instructions.

Below you can access information:


If you have any questions or issues, please contact:

Anne Marie Pascoe

Melanie McGraw

Patricia Hayden

Zoom Access

Each day has its own unique Zoom link. Please use the links below to access the Zoom registration page prior to the start of the event.

  • Friday, January 21: Link
  • Saturday, January 22: Link
  • Faculty Bios

    Program Co-Chairs

    Berlin Headshot

    Jonathan Berlin, MD, MBA, FACR is a member of the body imaging section at North Shore University Health System in Evanston Illinois and Clinical Professor of Radiology at the University of Chicago School of Medicine. He has authored or co-authored over 45 peer reviewed publications and presented over 275 lectures on clinical and economics topics relating to radiology. Dr. Berlin has directed courses for the RSNA, the ARRS and the ACR.

    Chew headshot Keith E. Chew, MHA, CMPE, FRBMA is a healthcare thought leader with direct experience as a Consultant, Hospital System VP - Director of Practice Management and Practice CEO with over 35 years’ experience. His consultancy focuses on medical imaging with demonstrated expertise assisting physicians and health systems with leadership, operations, governance and strategic positioning solutions.

    Burnes headshot Ted Burnes, MPA, is Senior Director of Political Affairs and has run political operations for the American College of Radiology for the past 17 years. Under his leadership, Burnes has turned RADPAC from a half-a-million dollar a year political action committee (PAC) into a PAC that has exceeded $1 million a year in each of the last 10 years. RADPAC consistently ranks among the top healthcare provider PACs in both contributions raised and contributions made. Burnes possesses a thorough knowledge of campaign finance law having worked for the Federal Election Commission and has more than 20 years of experience in fundraising and political consulting. He has worked both as a political pollster and consultant on numerous successful political campaigns at the local, state and federal levels, including high-profile Presidential campaigns. He has also lobbied Members of Congress and state legislators on numerous legislative issues, with a particular focus on health policy.


    Herbert Cushing

    Herbert E. Cushing, MD, joined Spectrum Healthcare Partners in September 2019 as Chief Medical Officer. He is responsible for oversight of quality and safety efforts and for providing physician leadership and perspective in support of Spectrum’s programs. Dr. Cushing is board certified in Internal Medicine and Infectious Diseases. He served in a variety of leadership positions at Indiana University School of Medicine and Indiana University Health, including serving for more than a decade as dean of students for the medical school, medical director of the multi-specialty physician group practice plan and Chief Medical Officer of Indiana University Hospital. Most recently he served as Chief Medical Officer at Temple University Hospital.
    Melissa Davis  Melissa A. Davis, MD, MBA, is currently Assistant Professor and Medical Director of Quality at Emory Radiology. She completed her BA in Chemistry and Psychology at Wellesley College in Wellesley, MA. In 2009 she received her medical degree from the Medical University of South Carolina in Charleston, SC. Subsequently she completed a Diagnostic Radiology residency and a Neuroradiology fellowship at the University of North Carolina in Chapel Hill, NC. Dr. Davis obtained her MBA in 2017 from Yale University with a focus in healthcare management. Since completing her MBA, Dr. Davis has focused her professional and academic areas of interests in organizational change and innovation within the healthcare space. As a physician, her core objective is to serve the needs of the patient. To wholly serve the patient requires more than the interaction at the point of care, but rather creating and functioning within a system built to support the patient and providers. This has driven the early focus in her career on operational workflows and improving quality within the inpatient and ambulatory spaces through innovative approaches and new technologies.
    Howard Fleishon, MD, FACR Howard B. Fleishon, MD, MMM, FACR, is an Associate Professor of Radiology at Emory University and currently serves as the Chair of the Board of Chancellors of ACR. Other current ACR positions include Chair of Government Relations Commission, Chair of the International Commission, and Chair of the AIRP Board. Originally from Philadelphia, he went to medical school at Temple, completed his internship at Presbyterian, and his radiology residency at Albert Einstein. Howard spent the majority of his career in Phoenix as a clinical radiologist and practice leader. Throughout his career, Howard’s interests have centered on leadership and management in radiology. He has served in a variety of roles at ACR, including the Council Steering Committee, Chair of the Practice Leaders Committee, Council Speaker, Chair of RADPAC Board, Chair of Task Force on Corporatization, Chair of Task Force on Certification, Secretary-Treasurer and Vice Chair Board of Chancellors. He was also the founding Chair for the Radiology Advocacy Network.
     Daniel Fuentes  Daniel A. Fuentes-Bernardo, MD, is the President and IR Medical Director of Radiology Associates of Albuquerque. Dr. Fuentes began his clinical practice as Assistant Professor of Radiology at the University of New Mexico School of Medicine. During his academic career, Dr. Fuentes wrote and coauthored articles and exhibits in various journals and scientific symposia. He moved on to private practice in South Texas for twelve years, where he practiced Diagnostic and Interventional Radiology and served on various leadership and administrative roles including Chairman of the Board, President, and Managing Partner of his radiology group. He has also served as Health system Board Member, Vice President of the Medical Staff, Medical Director of three Radiology Departments at Valley Baptist Health System; and as Adjunct Assistant Professor of University of Texas Health Science Center at San Antonio. He has an interest in interventional oncology and was the first to perform Nano Knife (Irreversible Electroporation, the latest soft tissue ablation technology) in Texas.
    Jimenez headshot Juan J. Jimenez, MD is the Associate Medical Director of Radiology (Department Head) at Carle Foundation Hospital in Urbana, Illinois. Dr. Jimenez practices general radiology and body imaging with special interests in low dose lung cancer screening, quality/safety initiatives, and physician wellness/burnout prevention. In addition to his clinical duties, Dr. Jimenez is a Clinical Associate Professor of Radiology at the University of Illinois College of Medicine where he developed and continues to coordinate the Medical Imaging course for second year medical students. He currently sits on the Board of Directors of Health Alliance Medical Plans and is member of Carle’s Physicians Wellness Committee.
    Mark Kalmar  Mark Kalmar, FRBMA, is a healthcare executive with over 20-years’ experience in system & business development including strategic planning, operations management and revenue cycle management. Mark’s critical skills include diagnostic imaging management, systems integration, and team leadership. Over the past 13 years, Mark has been the administrator for Corvallis Radiology primarily serving Samaritan Health Services, a five-hospital system in the Mid-Willamette Valley of Oregon. During this time, the practice has grown over 60% in revenue and 200% in physicians. Mark is a member of the Steering Committee for the newly formed Radiology Patient Action Network, as well as the Board President for the Radiology Business Management Association.
    LaCouture_190  Brittany LaCouture, JD, is the policy lead for the Advanced Alternative Payment Model (APM) track of the Quality Payment Program under the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) in the Center for Medicare & Medicaid Innovation at the Centers for Medicare & Medicaid Services (CMS).
    Headshot Dr. Lee Ryan Lee, MD, FACR, MRMD, is Chair of Radiology in the Einstein Healthcare Network. He attended Cornell University for his undergraduate studies and attained his medical degree at Drexel University College of Medicine. He completed his residency in Diagnostic Radiology at the University of Rochester and fellowship in Neuroradiology at the University of Pennsylvania. He has an MBA from the Simon School at the University of Rochester. Dr. Lee is active in local, state, and national societies, serving on numerous committees in the areas of quality and safety, health care economics, artificial intelligence, clinical decision support, and peer review. He serves in multiple leadership roles for the American College of Radiology as Chair of the GSER Quality and Safety Committee, Chair of the CDS Registry Committee, and Co-Chair of the Population Health Management Committee. He is the Vice Chair of the Radiology Leadership Institute’s Radiology Residency Milestones program and serves as Alternate RUC Advisor for the American Society of Neuroradiology. He is also the Immediate Past President of the Philadelphia Roentgen Ray Society.
    MacHarris_190 Molly MacHarris is the program lead for the Merit-Based Incentive Payment System (MIPS) track of the Quality Payment Program under the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) in the Center for Clinical Standards & Quality at the Centers for Medicare & Medicaid Services (CMS).
    Ajay Malhotra, MD Ajay Malhotra, MBBS, MD, MMM, is Professor of Radiology and Biomedical Imaging at Yale University and Director of Research, Neuroradiology. His research interests are in comparative-effectiveness and establishing value of imaging/ health interventions especially pertaining to neurovascular and trauma settings.
    Jeff Maze Jeff Maze is the CEO & Founder of Quinsite. Building upon 20+ years developing high quality, innovative, advanced analytics for a variety of companies in the healthcare industry, he now collaborates with Radiology groups and providers on the evolution of a Comprehensive Healthcare Analytics Platform™ to arm leadership with tools that improve quality of service, productivity, and revenue, ultimately facilitating successful navigation of today’s complex healthcare landscape. Jeff teaches Statistics and Business Informatics, speaks nationally on the topic of Healthcare Analytics, serves on the RBMA Data committee, and is published in multiple professional journals.
     Scott McMoran  Scott McMoran is a technical professional with over 30 years of experience in medical device and Imaging systems manufacturing, deployment and operation. He has expertise in consulting on custom and automated workflow imaging system integrations. Currently, he is the radiology systems assistant manager at Einstein Healthcare Network, where he is leading Einstein’s systems team in vendor collaboration to develop new and innovative AI(Artificial Intelligence) platforms.
    Larry Muroff, MD Lawrence R. Muroff, MD, FACR, is the immediate past CEO & President of Imaging Consultants, Inc., providers of consulting services to radiologists, hospitals, and corporations. He is also an Adjunct Clinical Professor of Radiology at the University of Florida and the University of South Florida Colleges of Medicine. For 20 years he was a member of a 45+ radiologist practice where he held several leadership positions, including serving as president. Dr. Muroff is an honors graduate of Dartmouth College and Harvard Medical School, a member of Phi Beta Kappa and Alpha Omega Alpha, and a recipient of the Gold Medal of both the Florida Radiological Society and the American College of Radiology. Dr. Muroff has served as president of several national and regional imaging organizations; he is an inaugural member of the Board of both the ACR’s Radiology Leadership Institute and the Neiman Health Policy Institute; he has authored more than 80 scientific and socio-economic articles; and he has presented over 1100 invited lectures throughout the United States and Europe.
     Claudia Murray  Claudia Murray, RCC, RCCIR, is the Senior Vice-President of Regulatory Affairs for MSN Healthcare Solutions, a privately-held, national medical billing and practice management firm and CMS-approved Qualified Clinical Data Registry (QCDR). She serves as both Corporate/HIPAA Compliance Officer and Executive Director of Quality Payment Programs. She brings an extensive background in Medicare regulations, law and billing processes having spent more than twenty years with the Medicare program in various roles. Prior to joining MSN as their full-time compliance officer Claudia headed a small consulting firm that specialized in radiology and other hospital-based specialties. Claudia joined MSN in 2014; it was a natural fit since MSN had been a client for more than 15 years. Since that time MSN has expanded its role in the Value-Based Payment sector by becoming a QCDR, starting a measure development workgroup and successfully obtaining CMS approval for eight additional radiology measures thus far. Claudia currently serves on the as the Treasurer for the Radiology Coding Certification Board (RCCB) and has been a member of the Radiology Business Management Association (RBMA) for more than 25 years.
    Oppe Headshot Kelly Oppe, MBA, R.T.(R) is a health care professional with operations management experience and skills that span across integrated health care delivery systems. She started her career in 2002 as an imaging technologist and is currently serving as the Imaging Director for Carle Foundation Hospital. Kelly obtained her Master’s in Business from the University of Illinois in December 2019 while working on various strategic initiatives throughout the Carle Health Care System.
    Patricia Quinn Patricia Quinn, MHA, is the Director of Operations for the Northwell Health Imaging Service Line. She oversees the front end operations for all Northwell Health outpatient imaging centers on Long Island and NYC. She is also the Imaging Service Line Culture Leader and Service Excellence Council Member, working closely with the Northwell Health Office of Customer and Patient Experience to align Imaging Service Line patient experience initiatives with the health system.
    Elizabeth Rula

    Elizabeth Y. Rula, PhD, is Executive Director of the Neiman Health Policy Institute, a think tank affiliated with the American College of Radiology with the mission to establish evidence to inform health policy and radiology practice that promotes the effective and efficient use of health care resources and improves patient care. With over 15 years of experience leading health services and outcomes research, Dr. Rula strives to establish a strong scientific foundation for the value of health care services and health policy that promotes broad and equitable access to high-value care. Dr. Rula earned her doctorate from Vanderbilt University in the field of Pharmacology.


    Ezequiel “Zeke” Silva III, MD, FACR, FSIR, FRBMA, RCC, serves as Chair of the AMA RVS Update Committee, also known as the RUC, and is the immediate Past Chair of the ACR Commission on Economics and the AMA Digital Medicine Payment Advisory Group. He is the Medical Director of Radiology at the Methodist Texsan Hospital and a member of the Board of Directors for the South Texas Radiology Group in San Antonio, TX. He is an Adjunct Professor of Radiology at UT Health-San Antonio.

    Headshot of Dr. Still

    Robert T. Still, FRBMA, has been the executive director of the Radiology Business Management Association since 2017. He is a past president and Fellow of the RBMA. From 1992–2014, Bob was practice manager of Lancaster Radiology Associates (LRA) - a 30-physician medical practice providing diagnostic radiology services to Penn Medicine Lancaster General Hospital, the MRI Group, Lancaster P.E.T. Partnership, and Lancaster Cardiac Imaging Associates. Prior to joining LRA, he was Director of Government and Community Relations for the Medical Center of Delaware (1990–1992) and executive irector of the Associated Builders and Contractors of Delaware (1981–1990). Most recently he served as the chief clerk, the chief administrative officer, of Lancaster County Pennsylvania and CEO of Brain Orthopedic Spine Specialists. Mr. Still is a graduate of Indiana University (BS, Education, 1976) and Penn State University (Master in Management in Health Care Administration, 1998).

    Bill Thorwarth William Thorwarth, Jr, MD, FACR, is the Chief Executive Officer of the American College of Radiology, assuming that role in April 2014. After receiving his undergraduate and medical degrees from Dartmouth College and Medical School, he trained in internal medicine at Penn State in Hershey PA. He completed his radiology residency at the University of North Carolina, serving as chief resident his final year. He practiced interventional and diagnostic radiology as a member of Catawba Radiological Associates for nearly 30 years. Dr. Thorwarth became actively involved with the American College of Radiology in 1987, initially at the state and subsequently at the national level. After initially being involved in the development of ACR Standards (now Practice Parameters and Technical Standards), he shifted his emphasis to Economics and Health Policy, chairing the Committee on Coding and Nomenclature while also assuming the position of ACR advisor to the AMA Relative Value System Update Committee (RUC). He was then elected to the ACR Board of Chancellors where he chaired the Commission on Economics for 5 years before assuming the role of ACR President from 2003-2004.
    Nina Vincoff Nina S. Vincoff, MD is the Northwell Health Radiology Vice Chair for Patient Experience. She is responsible for developing and executing imaging patient experience initiatives across the 17 hospitals and 18 outpatient imaging centers of Northwell Health. Dr. Vincoff is also the Northwell Health Division Chief for Breast Imaging, and oversees all breast imaging clinical, educational, operational and strategic activities across the health system. 


    Corbin Wilson Corbin Wilson, JD, CMPE, joined Radiology Associates of North Texas as their CEO in 2015 bringing 25 years’ experience in large physician group practice management as well as transactional, healthcare and medical malpractice law. Corbin earned a Juris Doctorate from the Baylor University, is a Certified Medical Practice Executive (CMPE), serves on multiple non-profit boards and is a Certified Mediator by the State Bar of Texas. Corbin is married to wife TJ and father of four.

    Faculty Presentations and Recordings

    ACR Update
    Howard B. Fleishon, MD, MMM, FACR
    RBMA Update
    Mark Kalmar, FRBMA
    Disruptive Behavior in Radiology
    Lawrence R. Muroff, MD, FACR
    Corbin Wilson, JD, CMPE
    ACR & RBMA Moving the Diversity, Equity, and Inclusion Curve
    Robert T. Still, FRBMA
    William T. Thorwarth Jr., MD, FACR
    Benefits of Objective Staffing
    Keith E. Chew, MHA, CMPE, FRBMA
    Daniel A. Fuentes-Bernardo, MD
    Non-Productivity Based Compensation
    Juan J. Jimenez, MD
    Jeff Maze
    Lecture (Recording)

    Overview of the 2022 Quality Payment Program

    Brittany LaCouture, JD
    Molly MacHarris
    Lecture (Recording)

    Friday, January 21
    Keynote - Decisions That Matter: The Past Informing the Future
    Ezequiel "Zeke" Silva III, MD, FACR, FRBMA
    The Impact of the 2022 MPFS & MIPS/ACOs
    Ryan K. Lee, MD, MBA, MRMD
    Claudia Murray, RCC
    10 Years Later: Did the Predictions Come True?
    Keith E. Chew, MHA, CMPE, FRBMA
    Lawrence R. Muroff, MD, FACR
    COVID Impact and Implications for Practice Management and Health Policy
    Jonathan W. Berlin, MD, MBA, FACR
    Ajay Malhotra, MD
    Elizabeth Y. Rula, PhD

    Saturday, January 22

    Organizational Strategies to Address Wellness and Burnout
    Herbert E. Cushing, MD
    Melissa A. Davis, MD, MBA
    AI: Lessons Learned and to Be Learned
    Juan J. Jimenez, MD
    Ryan K. Lee, MD, MBA, MRMD
    Scott McMoran
    Kelly Oppe, RT(R), MBA
    Patient Experience Partnership - Physician and Administrative Leaders Collaborate for Success
    Patricia Quinn, MHA
    Nina S. Vincoff, MD
    How the Hill Impacts Your Practice
    Ted Burnes, MPA
    2022 Practice Leaders Forum: Lessons Learned, Questions Asked, Actions Pondered
    Ezequiel "Zeke" Silva III, MD, FACR, FRBMA

    Credit Claiming FAQs and Forms

    The 2022 ACR-RBMA Practice Leaders Forum offers many different continuing education and continuing medical education credits. Please open the corresponding PDF instruction documents below for instructions on how to claim the specific credits you would like to claim.

    National Registry of CPE Sponsors
    Unfortunately, due to the shift of the event from in-person to virtual, we are unable to provide NASBA CPE credits for this year’s event.  

    Additional Resources