January 16, 2020

National Lung Cancer Roundtable Kicks Off Radio PSA Campaign

The National Lung Cancer Roundtable (NLCRT) has launched a radio public service announcement (PSA) campaign to help listeners find resources to determine their lung cancer risk, quit smoking (if they are smokers) and get screened for lung cancer.

The PSAs are available in English and Spanish. Please keep an ear open for these PSAs in your area!

The American College of Radiology® (ACR®) is an active member of the NLCRT  a coalition of more than 100 public, private, medical and patient advocacy organizations working to increase lung cancer awareness, prevention, early detection via screening, and education.

The ACR worked with the NLCRT and the American Cancer Society (ACS) to enhance and expand the NLCRT Resources Center (including a variety of ACR resources) in preparation for this ongoing collaborative campaign to help reduce lung cancer deaths.

Building on this new collection of resources, the campaign began in November (National Lung Cancer Awareness Month) with a digital and social media campaign focused on referring physicians and pulmonologists in 21 states with the highest incidences of lung cancer.

In the month of November alone, the campaign drove nearly 20,000 referring providers in those states to these resources – which include extensive information on lung cancer screening for current and former smokers ages 55 to 80.

The ACR will continue to work with the ACS and other NLCRT members to save lives from the nation’s leading cancer killer.

We invite you to direct your referring providers to the NLCRT website for more information on lung cancer care – including extensive lung cancer screening resources.