April 01, 2016

ACR 2016 to Explore Patient and Family Focused Radiology

The American College of Radiology’s growing emphasis on patient-focused care will be recognized at its 2016 annual meeting, May 15-19, with three sessions devoted to building better patient relations.

The College announced the creation of the ACR Commission on Patient- and Family-Centered Care (CPFCC) in July 2015. Chaired by James V. Rawson, MD, FACR, the commission was charged with developing recommendations on how radiologists can integrate the perspective s and participation of patients and their families into their daily practice.

Although serving patients has always been a priority for radiologists, empowered patients have begun taking a more active role in managing their health care, according to Ezequiel Silva III, MD, FACR, vice-chair of the ACR Commission on Economics.

“They are becoming more responsible health care consumers,” he said. “They now expect greater transparency and a higher level of service and collaboration from their providers.”

Congress recognized the importance of this trend in 2015 with passage of the Medicare Access and CHIP Reauthorization Act (MACRA). It requires Medicare physicians to eventually participate in either an alternative payment model (APM) or Merit-based Incentive Payment System (MIPS). Both will partially shift the basis for physician payment from fee-for-service in to a system weighted toward financial rewards and penalties based on their performance.

“Specifically, the MIPS requires a greater focus on outcomes measurement, registry participation, patient satisfaction and patient-centered technology solutions,” Silva said.

The following ACR 2016 sessions offer lessons to help radiologists improve communication and provide more satisfying clinical experience for their patients:

What We Can Learn From Our Customers: Perspectives from Three Non-Radiologists (and One Radiologist) (Sunday, May 15, 3:30-5:00 pm). Developed in conjunction with the Radiology Leadership Institute Imaging 3.0.

Silva will be joined by three well-informed non-radiologists for a provocative discussion on how well radiologists are responding to the desires and needs of their customers.

Peter B. Angood, MD, president of the American Association for Physician Leadership will advocate for an increased presence of physicians including radiologist in the so-called hospital “c-suite” occupied by its chief executives. Steven Weinberger, MD, FACP, chief executive officer of the American College of Physicians (ACP), will offer his perspective from the ACP on boundary-spanning strategies to improve relations between radiologists and internists.

Alan J. Balch, Ph.D, chief executive officer of the Patient Advocate Foundation represents the interests of health care consumers. He will describe what radiologists can learn from their patients. Silva will close the session by considering the importance of learning from those whom radiologists serve.

“The best place to obtain constructive feedback is to go directly to those we serve,” he said. “In this session, they are our patients, referring physicians and hospital executives.

Radiology Practice Improvement: Advances in Optimizing the Patient Experience (Monday, May 16, 8:00-9:30 am). Developed in conjunction with the Radiology Leadership Institute Imaging 3.0.

Garry Choy, MBA, MD, a staff radiologist at Massachusetts General Hospital, will focus on best practices and tools for helping radiologists optimize their patients’ clinical experience. He will consider the potential impact of value-based purchasing and will describe the novel use of surveys to measure the patient experience.

Maximizing the Patient Experience in Radiology: Interactive Case-Based Discussions (Wednesday, May 18, 1:30-3:00 pm). Imaging 3.0.

This session will feature a lecture by James Rawson, MD, FACR, on the implications of patient satisfaction measurement for future radiology payment and practice models. His presentation will precede a series of small group discussions using video clips to illustrate challenging patient encounters and communications issues. Guided by experienced group facilitators, ACR members will learn communications skills that appropriately respond to the patient’s needs and enhance their satisfaction with their radiologist.

ACR 2016 – The Crossroads of Radiology® offers nine separate pathways for professional development and advocacy. Plan now to participate by visiting the Annual Meeting webpage to register.